Press Release

Games studio part of the OVHcloud Startup Program launching ground-breaking board game

Press Release

Play Well For Life (PWFL) is a Surrey-based for-purpose games studio that has developed a ground- breaking new approach to the traditional board game. Merging the latest immersive technologies with the power of game-based learning, they offer a fun and engaging table-top game that stimulates social interactions and promotes mental wellbeing. The company is launching a crowdfunding campaign on September 28th to finance the next phase of development.

In Dragons of Afterlands, the company’s latest and most immersive game yet, players are taken to a world devastated by climate change, where they encounter dragons and other magical creatures in their quest to restore harmony to Earth and save humanity. To maximise engagement, the board comes to life through the use of Augmented Reality (AR) on the players’ smartphones/tablets as they progress along the board, interact with their environments, vanquish monsters and engage with each other to progress through the game in their quest to restore the planet.

The result is a fantastic blend of traditional board game dynamics with animated assets that plunge the players deep into a world of suspended belief where reality and fiction blur thanks to a finely- balanced combination of human interactions and digital enhancements. “Games provide people with a safe place to try new things, to challenge themselves without fear of judgement or failure” says Dr Sarah Campbell, CEO and founder of Play Well For Life. “This relaxed and comfortable state of mind is perfectly suited for learning and developing skills, which is why we infuse our games with a layer of purpose and opportunity for personal growth, all while having fun!”.

Dragons of Afterlands provides a unique and fun social experience by harnessing AR to provide a one- of-a-kind hybrid game experience. It also teaches different aspects of critical wellbeing skills associated with improving mental health, encompassing social, cognitive, physical or emotional, through the use of in-game challenges. These challenges, designed by clinical psychologists at Royal Holloway University, promote wellbeing practices and let players develop skills without even realising it. "Engaging people in their own wellbeing is critical for so many physical and mental health outcomes, helping them to live happy and healthy lives. This game uses innovative AR which engages players in their well-being like nothing else on the market. I have been really pleased to provide

expert clinical advice to ensure the game is based on the best current evidence, is ethical and above all fun" commented Professor Helen Pote, Chair of British Psychological Society Digital Healthcare Committee.

Moreover, the use of digital technologies for in-game experience provides a broader range of stories and scenarios than traditional board games, adapting the difficulty of each challenge to a player’s ability, making each game a unique experience and enabling players to monitor their own progress.

Having recently validated the data that confirm proof of concept and the positive impact the game has on wellbeing, the crowdfunding campaign will help PWFL include additional features that further impact wellbeing and increase engagement, ranging from additional AR animations and immersive experiences, to increased numbers of Wellbeing Challenges and speech recognition technology.

Play Well For Life was launched by Dr Sarah Campbell in 2019. As an experienced educator and consultant, she realised the limitations of current skill-development approaches and created the company to tackle these shortcomings by designing “games for good” that help people grow while simultaneously having a good time. PWFL has been supported in its development by the OVHcloud Startup Program. "Edtech is one of the key focus areas of the program. It’s an exciting opportunity to help transform lives with PWFL’s immersive social experiences running on our trusted cloud solutions." says Startup Program Leader, Philip Marais. By using play and embedding measurements and skill-development techniques in games, PWFL products have a true and lasting impact on behaviour, encouraging change and personal development to occur in a more effective and seamless way than other traditional learning methods.

To learn more about Play Well For Life, please visit


About OVHcloud

OVHcloud is a global player and the leading European cloud provider operating 400,000 servers within its own 32 data centres across 4 continents. For 20 years, the Group has been leveraging an integrated model that provides full control of our value chain, from designing our servers to managing our data centres through to orchestrating our fibre-optic network. This unique approach enables OVHcloud to cover, independently, the full spectrum of use cases for our 1.6 million customers across 140 countries. OVHcloud now offers customers latest-generation solutions that combine high performance, predictable pricing and full data sovereignty to support their unfettered growth.

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